3 Tips for Better PPC Campaign

Today, PPC is one of the modern and yet prime approaches to get huge revenue on the online medium. This magical technique is for businesses that are looking to create fortune in the online market. The reason is this will give your no worry when you're thinking to sell a precise product on the internet arena through your website. PPC strategies are very popular as businesses are no more using conventional techniques as it involves higher costs and vanity. But as per pay per click is concerned, it helps best conversion rate and attract global visitors to your product or service very easily. Yes, before initiating your PPC campaign you need to make sure that you are following the ideal network for your online advertisement.

Here below are some crucial tips that you follow for your pay per click campaign:

Re-check your customers contact information, deal size, business transaction and purchase history. Did you find any new trends? What is the common trend from your premier purchasers? Lets include;

  •   Initiate unique landing pages: If you are selling certain product or service with the help of PPC, you need to make sure that you create ideal landing pages with proper features that will let online visitors to see it properly.
  •   On no count trick your visitors: PPC campaign is about truthfulness as it relates to your business. Visitors who come to your website and finally don't get things that you claim, it will affect your future growth. This will create negative publicity and you will get zero conversions. Hence, you have to be very careful.
  •   Optimize your PPC ad on a regular basis: In any PPC campaign, the main concern is given to conversion rate, as CTR is never counted so well. Hence, you need to optimize your ad and find that it goes to correct landing pages. Certainly, following this will bring higher conversion rate within less time.

Monitor your campaign on daily basis and follow the above tips. Surely, within few weeks you can get wonderful results though PPC advertisement.

Digital Marketing Trends That Will Impact Your Business

There're many digital marketing tactics, which are evolving constantly and trying to change the digital landscape surrounding us. The business owners have to be totally aware of the digital marketing trends as well as should use them for their benefit. It's very important to understand where the target audience is, and how you can reach them. There are some main curves that now have emerged as the forerunners in field of the digital marketing trends:


Mobile phone is future of the digital marketing. Many people are now using mobile phones for accessing Internet on go almost every day. As the statistics have it, there is going to be around two billion of Smartphone users by year 2015. From 4 billion phones in the use, over 1.08 billion are the Smartphone users. The people have also increased their phone internet traffic each month by around 3.5%. It means it's absolutely very important for the business to be present & accessible on Smartphones and tablets. Suppose you're absent from such platforms, then you would be missing on the viable consumers and leads.

Social Media Marketing

There would not be a single person who does not have the social media profile. There are around 665 million of active users on Twitter and Facebook daily, around 23% of them check Facebook and Twitter accounts minimum of five times in a day. There're 288 million users on the Twitter each single day & Google+ has around 359 million of active users every month. The figures tell us that many people are now using the social media marketing daily to share interact and connect with each other. Suppose your business doesn't have the presence on the social media marketing, you're missing on targeting the huge database.

Content Marketing

Quality content is a very important thing for the consumer and the business relationship. One compelling reasons that the people follow the social media network is gaining access to the quality content. According to the current statistics & digital marketing trends, there're around 68% of the consumers that spend most of their time on the social media and engaging in the content that interest them. The blogs are also claimed to be widely valuable content marketing option as per 37% of the internet marketers. The blogs give websites 97 percent more of indexed links and over 434% of more pages. When you're responsible for producing engaging content that your audience want to interact, your consumers automatically will visit your web site and follow and share your product or brand pages with many other friends. Automatically your sales leads may increase when the company gets exposed to many potential clients. The social media network or email will spread out your message in mere fraction cost of the print and TV ad campaign as well as can take the business to the wider audience.

About Us

Techno Data Group is b2b marketing firm in Wilmington, Delaware focusing on business success. We can help you targeting key accounts using real time verified data; we can identify your buying personas, analyze your existing database and fill in the missing information.

We work with some of the world's leading brands and Fortune 500 companies. We are proud to say that we are their preferred database partners.

Contact Information:

(302) 268 6889 | sales@technodatagroup.com